If your website has already been optimized for search – you’re producing high-quality content, making frequent updates, and doing everything else you can think of to engage both your target audience and the search engine – but it’s still failing to get noticed by Google, then there are some key things that you may be overlooking. The most common reasons for a low search engine rank include the following:
- Lacking Keyword Strategy – If your team doesn’t have a clearly outlined keyword strategy, then your website is certainly lacking in optimization for a high search engine rank. SEO can be tricky, so you have to take the time to thoroughly define a strategy that defines primary keywords. You can’t simply pick random keywords without optimizing the pages. Google looks for these specific primary keywords in page titles, links, subheadings, as well as page and image descriptions.
- Over Optimizing – Believe it or not, you can actually over-optimize your website with excessive and unnecessary keyword population. The fact is that when you include too many or include keywords too frequently in your text, it’s flagged as spam by Google.
- Non-Mobile Friendly – We all know that mobile reigns king in this day and age, and Google supports this modern shift. The search engine wants your site to be mobile friendly. So, if your site has yet to be altered in design for suitable mobile use, then this will affect your overall Google ranking.
- Re-Crawled URLs – Whenever you make changes to the URL of your website, you must ask Google to re-crawl your URL, otherwise, Google won’t be able to find your site. This is something that can only be done by informing the search engine.
- Careless Errors – Careless errors, like spelling and grammatical mistakes, will affect the ranking of your website. If you’re wasting time on using article spinners to create more content instead of crafting unique articles, Google does in fact take note, as most of those tools create unreadable versions of the original content. It’s all about quality over quantity. It’s also worth noting that technical mishaps, like sites that produce things like 404 errors, certainly won’t be picked up to rank either.
Improve Your Website’s Rank in Google Search Results
If you want to get noticed by Google, you need to fix common errors and engage your audience in order you to reduce your bounce rate and chances of getting lost in the sea altogether.
In addition to fixing the common issues we’ve listed for you here, you can also improve your chances of getting your website indexed by regularly updating your site with quality content, keeping social profiles up-to-date, and submitting your sitemap to Search Console (formerly known as Google Webmaster Tools).
It’s no longer enough to simply follow all of the common SEO best practices. In order to get noticed by Google, you need to focus on maintaining quality and correcting mistakes that you may have already made during your site’s creation and promotion. Once you fix the flaws that are restricting Google’s ability to take notice of your website, you’ll be well on your way toward achieving a higher rank.
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