Given the story-driven nature of marketing in 2019, video content has never been more important. Regardless of industry, absolutely every business can benefit from social media marketing videos. Consumers absolutely love them, as they’re not only a more transparent form of content but easier to digest and pass along.
Video content is the ultimate marketing tool to captivate audience attention and disseminate your message. If you’re not already planning to create more video content as part of your marketing strategy, it’s time to get on board! And, it’s easier than you might think. In fact, we’re breaking down four high-performing types of social videos all businesses can create for their social media channels for ultimate impact and undeniable results. Here’s where you can start:
- Product Demonstration Videos – Videos about your unique products are an excellent way to increase your conversion rates, especially when launching new products. They allow you to show your target audience product highlights and benefits that can strongly influence their decision of whether or not to purchase. The beautiful thing about videos is that they make for easy consumption. Users can almost passively absorb information without exhausting much energy, unlike that which they might spend reading an extensive article about your product and business instead.
- How-To Videos – How-to videos perform very well across all markets and industries. They can be both captivating and informative, all while helping your audience gain a clear understanding of your products and/or services. Users who look at your content will find these videos engaging and be encouraged to seek out more information about your business, especially with a clear call-to-action at the end.
- Customer Testimonial Videos – Customer testimonial videos are the ultimate word-of-mouth marketing strategy, making them especially effective on social media. Because the information being shared is coming from a customer and not a paid member of your team, they come across as more relatable and show your business from an entirely different angle. This helps instill trust and increase transparency, which ultimately increases your chances of turning viewers into loyal customers.
- User-Generated Testimonial Videos – A lot of businesses have already gotten into the practice of publishing some user-generated content on their social media accounts. So, why wouldn’t you do the same with customer videos? This kind of content has a huge potential for shareability, which can bring in a whole new group of followers and potential customers for your business. Customers who publish these user-generated testimonials offer your target audience a fresh take on your products and/or services, as they peel back the curtain even further, revealing why they fell in love with your product and/or service and how it made a positive impact on their life or on a specific situation. They are the ultimate cheerleaders of your business and brand.
Whenever you choose to create video content for your social media channels, no matter which type you share, the most important thing is to keep your audience in mind. Remember, the goal is to engage and convert. Your business can easily accomplish this by taking the time to fully understand both your target audience and your overall mission.
