If you are a new business looking for ways to leverage digital marketing to drive sales, it can be easy to get tripped up by all of the available options. In your quest to build the ultimate online presence, you’re likely to encounter all manner of “professionals.” Trust us when we tell you that they are not all created equally. Independent social media managers, in particular, should be fully vetted before you sign on the dotted line. Here is what you should know about social media management and why it may be best to hire a full-service marketing agency, instead.
Social media management is not a full strategy. It is not an all-encompassing marketing solution that can meet every need your business has. It is a tactic, though, and it can be very successful when it’s executed in just the right way. When you choose to work with a full-service marketing agency, like Britefish, you are investing in a 360-degree service that reaches far beyond the confines of Facebook, Instagram, and Twitter.
Social media management requires a varied skill set. A beautiful and effective social media presence takes work. It also takes talent, believe it or not. You will need a varied skill set, including marketing strategy, copywriting, graphic design, superior written conversational abilities, and more. Finding all of that in a single independent professional is going to be a challenge; whereas, here at Britefish, we have a complete team of marketing professionals ready to make your next social media campaign a success.
Independent social media managers may not have the marketing background your business needs to succeed. Effective marketing, on any platform, requires intimate knowledge of the business and its prospective customers. Marketing campaigns need extensive research, thorough planning, and expert execution. An independent social media manager may not have the background and expertise to accomplish that for your business.
In many cases, small businesses choose independent contractors in an effort to save money, but there is a very strong potential for hidden costs that come along with a general lack of expertise. Your business can’t afford the cost of lost opportunity at any stage, and the team here at Britefish is committed to delivering actual, measurable results to every client we serve. So, if you’re considering hiring an independent social media manager for your business, contact us to learn about the advantages of choose an agency like ours, instead.
