Marketing professionals and business owners know that a top Google ranking is vital to conversion rates and overall success. If you’re not visible in search, consumers will treat you as though you essentially don’t exist.
The only way to ensure that your website receives a top Google ranking is to improve its position in search engine results. The first step to doing that, of course, is all about knowing your target audience and the common keywords they use to find what they are looking for.
If your site isn’t popping up in the first page of search results when your target audience searches for a relevant keyword, then it’s safe to say that your SEO strategy is lacking.
Grabbing that top seat is a challenge. So, you first need to understand how Google determines your rank in its results.
Google uses an extensive list of factors to determine a site’s visibility. In fact, there are said to be hundreds of details, both big and small, both proven and speculative, that play a role in search engine rank.
Some of the Key SEO Factors That Many Websites are Lacking Include:
- Title tag keywords (i.e. description tag and H1 tag)
- Keyword frequency
- Content length
- Timely content updates
- Uniqueness
- Page load speed
- Multimedia content
- Image optimization
- Quality inbound links
- Broken links
All of these factors should be of top priority when it comes to ensuring site visibility. Consistently ranking at the top of Google search results requires constant monitoring and maintenance to your website. You can’t simply create your site, set it live, and then never touch it again. That’s where we come in. Our team consists of talented marketing professionals with a diverse and extensive background in all areas of traditional and digital marketing.
So, if your business is failing to thrive in today’s highly competitive digital environment, contact us to learn how we can help.
