It’s not enough to simply launch a website and hope that your business gets noticed. You have to take measures to improve your online visibility by carrying out key SEO (search engine optimization) practices to ensure your site even ranks with Google and other search engines. Fortunately, if you’re creating your website through the CMS platform WordPress, you already have unique, built-in features that make optimizing your content for search easy. It’s just a matter of understanding how these features work and their unique purpose.
So, let’s take a closer look at some of the fantastic SEO benefits of WordPress that will help increase your brand’s visibility:
- Title Tags – With WordPress, it’s easy to create SEO-friendly titles. These title tags (i.e. the titles of content posts) are a crucial element to ensuring your page gets a better rank on search engine result pages. They not only tell search engines what your page is about but also provide that first impression to users who see your post title within the results. WordPress allows you to optimize your title tags for SEO using their All-in-One-SEO-Pack plugin where you can add keywords to the start of your title tag and focus on the wording to create more unique, relevant, engaging, search engine friendly title tags that will ultimately increase your page views.
- Meta Descriptions – Meta descriptions are those snippets of content that you see under page links within a Google search result page. They generally provide a brief summary of your content or web page for not just users but search engine bots and will help you achieve better SERP rank. WordPress’ default settings make it easy to optimize your meta descriptions for search engines, allowing you to create unique, engaging descriptions that will improve your overall visibility.
- Categories and Tags – The purpose of WordPress’ optimized categories and tags are to help visitors to your website easily and quickly navigate your pages and content. And, when used properly, this can help you achieve a better search ranking. Categories are like your table of contents, and your tags are the index that helps search engines interpret your content subject matter. Together, they create a clearer structure for Google to notice.
- Permalink Structure – Permalinks are the permanent URLs assigned to your web pages, categories, posts, and tag archives. They are the web addresses that link to your content when clicked. Their structure, however, makes it difficult for search engine crawlers to read and index. So, you need to make it more accessible for search engines and site visitors alike. Fortunately, WordPress’ customization capabilities allow you to add clear descriptions of page content as well as relevant keywords that make your URL structure search engine friendly.
- Straightforward Code – With WordPress, the code is simple and clean, which means search engine bots can index your website with ease. And, with the constant attention and modifications made to the platform’s performance, functionalities, and security, your site is already primed for better search engine rank, keeping you ahead of the curve.
In terms of SEO, WordPress is one of the best CMS platforms for website publishing. And, now that you have a better understanding of how the unique SEO benefits of this platform work to support your business and brand, you’ll be able to continue your optimization strategy through the use of their additional features and plugins to generate quality traffic to your website.
